Green Business and Green Profits

Businesses have seen the profit in going green. It has revived some businesses that looked dead. The best profit though goes to the environment that benefits most when businesses become more responsible towards it. A stable and healthy planet is crucial for the thriving of any business.Going green has started paying back to those who walked the talk. Major industry players are reaping the benefits of going green. In a report by CNN on December 21, 2006, the spokesperson of General Electric said after it has gone green 'it's both great business and a good business - great in that it is generating real orders....'. The real meaning of those words is in the numbers. On the same report, it said after General Electric invested $1.5 billion in going green, that area alone has generated over $10 billion as at end of 2005 and on track to pass $20 billion by the end of 2010.Other companies like Interface Inc reported that their company cost has gone down since it started implementing its green strategies. They plan to go 100% green by 2020. Wal-mart has also benefited from going green. Its goal now is to solely use renewable energy for its fleet of stores.Usatoday.com reported that companies like Patagonia, Ikea, Sunpower, Sierra Nevada Brewing, Nike, Hewlett Packard, Yahoo and UPS were using green practices in their work sites, product development and packaging. This has really paid off for the companies and they now realize that it pays to go green.Another report by the Canadian Entrepreneur stated that "...small and medium-sized companies can boost profits by at least Sixty Five percent. That is what Green Profit is all about: doing the right thing and getting huge profits. Sixty Five percent increases in profit should cause every company to want to be part of this project. Employees, the drivers behind every company also insist on responsibility. In the same report in the Canadian Entrepreneur, seventy five percent of respondents said "...a company's social and environmental reputation is more important than the salary".Another reason why your business should go green is reputation. Businesses that ignore environmental responsibilities are not highly regarded by today's high discerning consumers. Consumers are increasingly aligning themselves with companies that are green conscious and take their environmental responsibilities serious.In a survey conducted by University of Waikato Management School to show the relationship between going green and performance and published on the site of Britannica, it was found that going green was responsible for six percent increase of both market performance and development performance. Going green had direct effect on the over fifty companies that took part in the survey.Deciding to go green should be your business's goal. Going green excites your customers and makes them respect you more, as a lot of the population is becoming more involved with cleaning up the Earth. Don't take it for granted. It is starting out and the best time to join the train is now. Go green and stay green!